Beyond Management, Driving Strategic Growth.
Hi, My name is Richel Askoano, I have over 10 years of experience in digital marketing. Here on this page I want to tell you a little bit about myself as a Web Designer and SEO, AEO, & GEO Consultant.
My journey in the digital world began in 2011, driven by a fascination with websites, blogs, and the internet's potential as a business medium. From the very beginning, my focus has not been on simply following trends, but on understanding how technology, content, and user behavior interconnect to build long-term business growth.
In the process, I mastered digital marketing step-by-step—both through hands-on practice and by learning from SEO and digital marketing experts with decades of experience on both national and international levels. The approach involves accumulating the core insights from various time-tested methods, strategies, and frameworks, then distilling them into principles that are both relevant and applicable.
I believe that experience is not measured solely by duration, but by the depth of understanding and the ability to weave diverse knowledge into a cohesive approach. Therefore, every strategy we implement stems from a solid, data-driven foundation tailored to business needs, rather than mere short-term experimentation.
Journey Timeline (2011–2026)
2011–2013 Entering the digital world by creating websites and blogs, while conducting early explorations into online business models such as affiliate marketing. The primary focus remained on learning and understanding the fundamental basics of the digital ecosystem.
2014–2017 Gaining hands-on experience in the online business world by managing marketplace-based stores. This phase provided real-world insights into operations, market competition, capital constraints, and the critical importance of digital traffic and visibility.
2017 Focused entirely on professional corporate leadership, serving as the CFO of a restaurant. During this period, my primary responsibility was managing the financial health and strategic growth of the business, putting a temporary pause on digital-focused projects to dedicate full attention to financial operations and management.
2018–2025 Served as the Head of Supervisors at a furniture store. During these years, my focus was centered on high-level operational management, leading supervisory teams, and ensuring the efficiency of business processes. This extensive period in a leadership role provided me with deep insights into team management, customer satisfaction, and the practical challenges of running a large-scale retail operation.
2019–2026 mid year in 2019, I re-entered the digital landscape, systematically deepening my expertise through the present day. During this period, websites were positioned as the primary asset within a long-term digital marketing strategy.
All prior professional experiences and technical learnings have now been integrated into structured, rational, and sustainable web design and SEO services. My current approach encompasses SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), as well as content and website strategies that are strictly aligned with evolving technology and user behavior.
Through 2025, I continue to uphold the principle that while the digital world will always change, a solid foundation, comprehensive understanding, and the distillation of knowledge from experienced experts will always remain relevant. My goal is to help businesses grow through digital strategies that are sensible, measurable, and long-term oriented.